|
An Italian
lottery started it all

When Italy was unified in 1530, the lottery
known as Lo Giuoco del Lotto d'Italia
was born. This weekly lottery has been held
virtually every Saturday since its
inception. By 1778 word of this game had
spread to France and captured the fancy of
the intelligentsia. It was during this
period that the popular version of the
lottery was born.
Cards
were divided into three horizontal rows and
nine vertical columns. Each horizontal row
contained a total of nine squares - five
with numbers and four blank squares -
arranged randomly in the row. The vertical
columns contained ten numbers each: column
one contained the numbers 1 - 10, column two
contained 11 - 20, column three contained 21
- 30 and so on until the ninth column, which
contained the numbers 81 - 90. Wooden chips
with the numbers 1 - 90 were placed in a bag
and drawn out one at a time. Each player had
a unique lotto card and if the number called
was on their card they marked it off. The
first person to completely cover a
horizontal row was the winner.
In
the 1800s the popularity of lottery games
spread throughout Europe. Education
variations were created to aid children in
learning their multiplication tables,
spelling and even history.
We could
all be yelling "Beano!"
What
started as the Italian lottery made its way
to America via a carnival pitchman touring
Germany. There he came across a lottery game
and recognized its potential appeal as a
carnival tent game. He made a few revisions
to the game play, including allowing players
to complete a row vertically, horizontally
or diagonally in order to win. And he
changed the name to Beano.
He was plying his trade one December evening
in 1929 at a carnival near Atlanta, Georgia,
when a traveling toy salesman, Edwin S.
Lowe, happened along. Early for a sales
call, Lowe decided to stop at the carnival.
The only tent
open
was the Beano tent, which was so crowded
with people that Lowe wasn't able to play
the game for himself.
Lowe watched as the players eagerly listened
for the next number to be called and, if
they had the number on their card, covered
it with a bean. The excitement and tension
in the crowd was palpable. When a player
finally had a row covered, they yelled out
"Beano!" Lowe watched in astonishment as the
pitchman tried several times to close his
tent, only to have the players insist he
continue. It wasn't until 3:00 am that the
games ended, and even then the pitchman had
to chase the players away.
A slip of
the tongue, and Bingo was born
Lowe immediately realized the mass market
potential for Beano. Upon his return to his
home in New York, he created his own Beano
game by procuring some beans, cardboard and
a rubber number stamp. He invited friends to
his
apartment
to play the game. There he saw the same rapt
attention and excitement that he had
witnessed at the carnival. One player in
particular was growing ever more excited as
the beans piled up on her card. When she
finally had a complete row, in her rush to
yell out the required "Beano," she became
tongue tied and instead stammered,
"B-b-bingo!"
"I cannot describe the strange sense of
elation which that girl's cry brought to
me," Lowe said. "All I could think of was
that I was going to come out with this game,
and it was going to be called Bingo!"
Lowe's
earliest Bingo games came in two varieties:
a 12-card set that cost a dollar and a
24-card set that cost two dollars. Although
the name "Bingo" could have been
trademarked, the game itself, having come
out of the public domain, had no chance of
being protected. Once the success of Lowe's
game was evident, imitators came out of the
woodwork. Lowe's only request to his
competitors was for them to pay him a dollar
a year to call their games "Bingo." Thus the
name became generic for the game. |